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7 Simple ways Pharma companies can use Social Media to their benefit

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Before

1. Rep’s In-convened:When Pharma companies send their Sales Rep’s to promote and deliver their products,the Rep’s don’t always find their clients available or reachable to confirm their arrival. Hence they end up wasting precious time, waiting.

After

1. Sales More Productive In Nature:Since clients will update their schedule online on a real-time basis,the Sales Rep’s can schedule their meeting, digitally with the clients and no one wastes valuable time in the process.

Before

2. Info Isn’t Renewed Immediately:The Sales Rep’s would be assigned different locations and its not easy to update their status(ie if products sold or delayed or any other problems encountered) immediately.

After

2. E-Marketing Can Be Scrutinized Well:Updates from the clients/Sales Rep’s will be received on a real-time basis and hence authentic records can be achieved, causing minimal confusion.

Before

3. Wrap-Up Time Remains The Same/Increases:The time required to complete any work would remain the same as before or might even increase due to the occurrence of external factors like bad weather or traffic.

After

3. Reduced Wrap-up Time Established:Wrap-up time will considerably reduce because work will finish faster and it’ll be more productive in nature.

Before

4. Content Is Shared Mostly Verbally:The Sales Rep’s are trained to impart their knowledge about the products that they endorse to their clients,verbally;hence wasting more time(of both the parties ie the client’s and the Rep’s) in the process.

After

4. Infographic Display Of Content:Studies show that,any information when represented infographically, is retained longer in the mind and is easier to grasp than just verbally conveying the information.

Before

5. Paper-work Continues To Pile-Up:The Sales Rep’s have to submit detailed reports about the clients to their respective companies and hence they have to deal with a lot of paper work during the day.

After

5. Paper Work Considerably Reduced!:Since everything will be digital in nature,there will be minimal/no requirement of paper work.Since information/data will be updated online and it’ll be easier to locate it as well.

Before

6. Brand Not Globally Recognized:The pharma brand is only recognized by the people that they’ve approached with their product through their Sales Rep’s.It isn’t recognized worldwide.

After

6. Brand Gets Globally Recognized:Since the Brand gets recognized globally, a broader clientele is achieved which proportionally increases the sales and profits of the company! This way the company flourishes as well.

Before

7. ROI-Stagnant/Same Always + Overhead-Costs Go On Increasing:The ROI for the pharmacy companies becomes stagnant / remains the same because they’re reaching out to a local audience and not tapping into the National/International one.

After

7. ROI Continues To Increase While The Overhead-Costs Fall:Since a larger clientele is established, the ROI, Revenue and Sales increase considerably, while the associated Overhead Costs continue to decline.

For more details check the link: Digital Marketing Campaign

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